2008 St. Louis Florists Network/KEZK Partnership
The St. Louis Florist Network wanted to bring their 26 members together and market themselves to a targeted group of women.
Their On-Air, On-Site and On-Line campaign includes the following elements:
- The KEZK Flower Shop powered by the St. Louis Florists Network
- Revenue split between KEZK Flower Shop and Florists Network
- Home Page banner ad and rotating banner ads throughout the site
- Streaming campaign to mirror On-Air Branding Campaign
- Presence at selected KEZK community events throughout the year
Perio Protect 2008 Launch
Perio Protect’s objective was to market their medical device and program to the masses while optimizing their in-office exposure.
Their On-Air and On-Line campaign includes the following elements:
- 3 Phase Dentist Co-Oped Branding Campaign
- Perio Protect Micro Site on KEZK.com featuring Co-Oped Dentists
- Banner Ad Links to PerioProtect.com on KEZK home page
- Streaming campaign
- Quarterly Web Poll on KEZK.com
- Live Endorsement Campaign
- Micro Site Video-Testimonials
